further music video analysis

Representation - the representation of the female within the music videos were all very similar, the females all come across as being very feminine therefore really into their looks and also as though there looks are all they care about. We see this because within the music videos all the girls are very pretty and all have their make-up done with their hair done, this re-enforces the stereotype that women only care about their image. The third middle party have represented the females in this way because they feel as though this will attract the target audience and will allow the audience to connect with the artist and will make the audience want to be like every girl in the music video. This also reinforces the ideology, that women use their body instead of their mind to rule over men, this is shown in the music videos because all the girls are wearing tight/short clothing which also connotes that they fit into the stereotype of a slag.

Narrative - within the Joss Stone video the narrative follows a parallel structure, this is because it follows the view of her and the lead male, this helps to show their emotions about the situation to the audience clearly. Within the music video there is a clear villain which fits into Propps narrative theory, the hero in the video is Joss Stone herself, this challenges the stereotype of men being the dominant hero. The video starts off with Joss Stone leaving, this created an enigma of what could have happened.

There is not really a clear narrative within Paloma Faith's video because it is just them dancing, therefore their is no story/plot to it.

V V Brown's music video follows a linear narrative and tells the story through her eyes only because the male does not need a voice/view, this is unconventional because usually we see it through the males eyes because stereotypically men are more dominant. The dear villain in this video is the man because he is cheating on her.

Audience - i feel as though most of the audience would watch all of these music video's for personal relationships because it would show women how to handle a break up or how to get over somebody therefore it would connect with the audience, it could also be used for personal identity, the audience may recognise what is happening in the music video is also happening in their real life therefore they could learn how to behave from this. The only music video that could not do any of this would be Paloma Faith's video because she only dances and the audience can not relate to someone just dancing, but it will entertain the audience.

Genre - all of my music video's fit into the genre of 'Blue Eyed Soul' we know this because they have all used similar codes and conventions within their music videos such as, feminine clothing, nice make-up, instruments shown in the video etc.