My fourth music video that i decided to analyse was Joss Stone " you had me", http://www.youtube.com/watch?v=opwudiDgv1E
Mise en scene - the male is introduced in the video before the singer (joss stone) this tells us that he is going to be an important part within the story for the video, the camera shot used to introduce him is a medium long which connote that he is not te most important person in the video, this idea is also backed up by the fact that he is never center in the frame. He is wearing black casual clothes which connote that he is very masculine and hard. Joss stone is then introduced when the camera straight cuts to a long shot of her, this tells us that she is important because we are seeing all of her, she is wearing jeans and a t-shirt which is very casual and connotes that she is not bothered about her appearance, there is then another straight cut edit to a close-up of her face, this again highlight her importance to the song and also allows the audience to really see who she is.
The pace of the edits is changed continually throughout the whole of the music video, at the start the pace is quite slow so that it can introduce the characters of the music video easily, then the pace of the edits becomes faster as the song begins to become faster.
the setting is in the city in different places such as, the street, an apartment all of these places connotes and create a sense of realism and make the audience believe what is going on.
The genre of this music video is soul, we know this becuase of the way that Joss Stone is dressed because it is quite hippi and soulful.
The target audience for this music video is clearly young girls, we know this there is an attractive male in the video which would attract the girls and also the clothes that joss stone is wearing would also attract females becuase they would be interested in picking up new fashion ideas and they would also appreciate the lyrics that are being sang about in the song.
the story is that Joss stone is unhappy with her relationship and that she has decided to leave her boyfriend becuase she feel as though he is messing with her mind.
The fifth music video i decided to look at was Paloma Faith "upside down", http://www.youtube.com/watch?v=yKIM3SkR45I
Mise en Scene - the costume that Paloma is wearing is very brightly coloured, which connote fun and happiness and draw the audiences attention straight to Paloma which tells the audience that she is the most important part of the music video and tells us that she is the singer/artist. There are male dancers in the background but we do not really see their faces which tells us that they are irrelevant to the video and draws our attention back to paloma faith who is always in the center of the frame connoting that she is of high important to the music video.
There are plenty of close-ups used in the music video and most of them are used on Paloma Faith' face, this highlights her importance and shows the emotions that she is trying to convey through her facial expressions, there are also plenty of long shots used, this is to show off Paloma's amazing outfit and so that the audience can see what is happening with everybody in the shot.
The editing is quite slow paced this is because it fits the pace of the soulful music and fits the pace of the dancing that is in the video, which allows the focus to still be on Paloma and the song.
The genre of the song is soul, we know this becuase of the pace of the song and becuase of the very brightly coloured outfit that Paloma is wearing.
The target audience is clearly teenaged girls we know this becuase of the attractive male dancers, which would most certainly attract the young female and also Paloma's outfit would also attract girls because they would find it very interesting whereas boys would not be at all bothered by the outfit or male backing dancers.
There is not really a story to the video because it is just Paloma Faith and men dancing therefore it does not have or need a storyline/narrative.
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