5 music video analysis

My first music video analysis was for the video of "Unwritten" by Natasha Bedingfield, http://www.youtube.com/watch?v=Dg_7TL5PAzA.
Mise en scene- Green clothing, waist coat and 3 quarter length trousers, due to my research i found out these clothes would have been fashionable for the time of the music videos release. The colour green connotes nature and this fits well with Natasha Bedingfield's hippi style.
Natasha is usually in the center of the frame, this shows that she is very important within the video and tells the audience that she is the singer.
Natasha's make-up is very natural, this connotes nature and natural beauty and allow the audience to see a clear view of Natasha.
There is a medium shot which introduces Natasha within the music video and the camera pans as it follows Natasha into the lift, there is then a straight cut edit to a close-up shot of Natasha, this again shows the audience that she is going to be very important within the video abd that she is the artist/singer.
She is not positioned straight on to the camera, she is slightly facing the left this connotes flirtation.
There is then a medium shot which introduces the male into the video he is wearing a green jacket with dark clothes, the dark clothes connote that he is very masculine and the medium shot connotes that he will play a role within the music video. There is then a straight cut edit to a medium shot of Natasha and the male standing in the lift together this connotes that something is going to happen between them.
There are a lot of close-up shots of Natasha singing, this continues to highlight to the audience that she is the artist and to highlight her beauty. Natasha then has another outfit on this is a dress and is cream this connotes feminity.
Editing - the video uses straight cut edits, at the start the edits are fast then as the songs pace speeds up so does the pace of the edits which keeps audiences attention on the song and the lyrics.
Genre - soul - because there are many camera shots of nature and of the artist i feel as though these elements connote soul becuase soul music is often connected to nature.
The target audience is clearly yound females we know this becuase there is an attractive male in the video, this would attract young females becuase they would be attracted to them. Also the costume of Natasha would attract young females because they might want to see the latest fashion.


Secong music video i analysed was V V Brown "Shark in the Water" http://www.youtube.com/watch?v=wPQlxHWsemI
Mise en Scene - V V Brown is wearing a black dress with some colour on it, she has her hair down with a little black hat this connotes that she take care of her appearance and that she is feminine. The little black dress connotes depression and the little hat also connotes depression and upset becuase it is the style of hat you wear at a funeral, the small amount of colour connotes a small amount of happiness.
V V Brown is sat in a restaurant this connotes realism and helps with the story. she is posititoned in the center of the frame which connotes that she is the most important part of the video and the medium camera shot establishes that she is the artist/singer.
The close-up camera shot is most commonly used this is to show the facial expressions of the characters within the music video and to help the audience understand the emotions of characters within the video which helps to tell the story within the video.
There are also long shots used when showing the story between the other characters this connotes that the characters in the long shots are not as important as the female in the close-ups.
The edits are slow paced straight cut, this is so the audience focus on the story being told and so they concentrate on the song.
The genre of the music is soul, we know this becuase there are views of nature.
Target audience is yound females we know this because there is an atractive male in the video and fashion is also focused upon in the video.


The third music video i analysed was "rehab" by amy winehouse, http://www.youtube.com/watch?v=5LTPRJqt2z4
Mise en scene- coloueful dressing gown this connotes a relaxed atmosphere Amy Winehouse is also wearing a lot of make-up this connotes that she is interested in the way she looks and thats she is very feminine. Amy is positioned in the center of the frame this connotes that she is very important within the music video and that she is the singer/artist.
The camera shot most commonly used is the close-up this highlights the important characters and also allows the audience to read the emotions of the people within the music video.
The editing is slow paced this is because the song is also slow paced therefore they want the edits to match the pace of the song so that the audience concentrate of the song.
The genre of the song is soul we know this because there is a female within the video and there is also a wide range if soulful instruments used in the video which communicate the genre of soul to the audience.
The target audience is young teenagers we know this becuase of the style of clothes that Amy is wearing is quite revealing which adults would not like and the make-up and hair would be of the style teenagers would find fashionable therefore attracting teenagers.